The 20K House project began in 2005 as an ongoing Rural Studio research project to address the need for affordable housing in Hale County, provide an alternative to the mobile home, and accommodate potential homeowners who are unable to qualify for commercial credit. The 20K House project gets its name from the highest realistic mortgage a person receiving median Social Security checks can maintain. The objective of the Rural Studio students is to design and build a model home that could be reproduced on a large scale by a contractor and built for $20,000. Rural Studio has designed ten versions of the 20K House with costs of approximately $12,000 for materials and $8,000 for contracted labor and profit.
In 2011, Rural Studio hired Marion McElroy, a 2002 Rural Studio alumna, as the 20K House Product Manager. She is formulating an initial plan to move from 20K Project to 20K Product. While continuing to research the target clients and how to deliver the product to them, Marion is taking steps to move the projects out of the research area. This includes activities such as conducting complete architectural reviews, including code review and FHA compliance; discussions of the need, placement and method of completing model homes; and a branding and marketing plan.
For more information, contact Marion McElroy at email@example.com.